Playbook (case histories)
Item: RN-16WSB->Soccer beach ball Objective: to create awareness of Spanish Language Television Station Play: Distributor suggested to client that they attend outdoor events through out south and west. At each event they throw out Soccer Beach balls with two imprints ; one of the English language station and one of the Spanish station Result: End user garnered attention for Spanish language broadcasts of World Cup Soccer Games in Spanish.
Item: NR-DOM100->Wooden Domino Set Objective: to appeal to Ethnic Bank clientele in Texas Play: Our distributor client suggested a “game” to the end user. The end user bank, purchased domino sets with the names of Local branches within a regioin Result: the received attention for a “game” that was prevalent and enjoyed among the population they were seeking to entice
Item: RN-MB101->Red/White/blue Basketballs Objective: to celebrate the 30th Anniversary of the ABA (American Basketball Association) Play: our Distributor client was put in charge of finding a fun giveaway with imprints of the NBA and Local sports franchise to commemorate anniversary. The Rn-MB101 was perfect because it was a miniature of the ABA style basketball and we were able o print 2 colors on 2 panels. In addition, because we ship them inflated; there was no need to hire personnel to inflate the thousands of balls at he stadium Result: End user was made a geat impression with fans who were very happy to go home with a mini basketball.
Item :RN-BASEB-> Synthetic Leather Baseball Objective: Major League Baseball team and Local charity wanted to give participants in charity event a take home product Play: our distributor client suggested our baseball. We printed full color MLB team logo as well as well as the multi color charity’s logo . Result: Take home was widely distributed and client was happy. In addition, we turned the order around in one week.
Item: MT-FB101->Mini Football with Stitching Objective: Large Construction Company wanted a Fun Handout at its annual retreat for customers and sales staff Play: Football themed event needed a hand out. That had to be within a certain price range and have high perceived value. Our customer recommended our stitched synthetic leather football. Result: the football was so well received a spontaneous football game broke out at the getaway which helped solidify ‘tem” concept among customers and sales staff.
Item: RN-MB100-> Mini basketball Objective : Large Pharma company was having get together with top sales staff oin Vegas during March Madness. Play:To incorporate Baseketball and Team Building the end user wanted a give-away with perceived value and fun. They installed hoops around the meeting hall and participants wer invited to try to “score”. Winners were granted all expense paid vacations. Result: it didn’t matter if participants were vertically challenged or of the “fairer” sex because all staff can handle a mini ball. The top 5 winners were 3 woman and 2 men. | 
